Menu
21/05/2010
Ireland's Iconic Movies Boost Tourism
A novel promotion targeting film lovers has kicked off, in a bid to encourage more people to visit the island of Ireland for their holiday this year.
Some of Ireland's classic films, including Ondine with Colin Farrell, and Ryan's Daughter, the great David Lean film, are expected to help entice British film fans to visit the locations.
Tourism Ireland has teamed up with the popular DVD subscription company, Lovefilm, for a promotion with a difference - celebrating Irish film - through its 1.2 million subscriber listing and the 4.5 million online visitors to the Lovefilm website each month.
This promotion is a great way for Tourism Ireland to reach a huge audience of potential holidaymakers, a spokesman said, noting that a special microsite will allow people to explore the top 20 Irish films, browse some interesting Irish film facts and trivia and enter a competition to win a trip to Ireland's famous film locations.
The promotion, which runs until mid-June, includes online banner ads and also highlights the great value available from the tourism industry here with offers, mailshots and newsletters.
Tourism Ireland is also spreading the word through social networking sites like Facebook and Twitter.
Lawrence Bate, Tourism Ireland's Head of Great Britain, said: "Following the success of other novel campaigns, for example our Jedward ads, this is a different way to bring the island of Ireland to the attention of potential British visitors.
"The promotion will target millions of British film fans and will involve some of our most famous movies which also highlight the wealth of our culture and artistic heritage and showcase our spectacular scenery and landscapes," he said.
This initiative is part of Tourism Ireland's action plan to restore the all-important British market to growth, highlighting the distinctiveness of the island of Ireland and emphasising what makes a holiday here different for GB visitors from a domestic break in England, Scotland or Wales.
See: www.lovefilm.com/ireland
(BMcC/GK)
Some of Ireland's classic films, including Ondine with Colin Farrell, and Ryan's Daughter, the great David Lean film, are expected to help entice British film fans to visit the locations.
Tourism Ireland has teamed up with the popular DVD subscription company, Lovefilm, for a promotion with a difference - celebrating Irish film - through its 1.2 million subscriber listing and the 4.5 million online visitors to the Lovefilm website each month.
This promotion is a great way for Tourism Ireland to reach a huge audience of potential holidaymakers, a spokesman said, noting that a special microsite will allow people to explore the top 20 Irish films, browse some interesting Irish film facts and trivia and enter a competition to win a trip to Ireland's famous film locations.
The promotion, which runs until mid-June, includes online banner ads and also highlights the great value available from the tourism industry here with offers, mailshots and newsletters.
Tourism Ireland is also spreading the word through social networking sites like Facebook and Twitter.
Lawrence Bate, Tourism Ireland's Head of Great Britain, said: "Following the success of other novel campaigns, for example our Jedward ads, this is a different way to bring the island of Ireland to the attention of potential British visitors.
"The promotion will target millions of British film fans and will involve some of our most famous movies which also highlight the wealth of our culture and artistic heritage and showcase our spectacular scenery and landscapes," he said.
This initiative is part of Tourism Ireland's action plan to restore the all-important British market to growth, highlighting the distinctiveness of the island of Ireland and emphasising what makes a holiday here different for GB visitors from a domestic break in England, Scotland or Wales.
See: www.lovefilm.com/ireland
(BMcC/GK)
Related Irish News Stories
Click here for the latest headlines.
04 January 2010
Critics Passing Mourned By Irish Film Board
The passing of a well-known Irish film figure has been marked by the country's official cinematic organisation.
Critics Passing Mourned By Irish Film Board
The passing of a well-known Irish film figure has been marked by the country's official cinematic organisation.
12 May 2010
Irish Films Get Cannes Exposure
The Irish film industry will be well represented at the 2010 Cannes International Film Festival. All Good Children, directed by Alicia Duffy, has been officially selected for the Directors Fortnight section, and with lots of Irish films screening and selling in the Cannes Film Market which runs from May 12th to 23rd.
Irish Films Get Cannes Exposure
The Irish film industry will be well represented at the 2010 Cannes International Film Festival. All Good Children, directed by Alicia Duffy, has been officially selected for the Directors Fortnight section, and with lots of Irish films screening and selling in the Cannes Film Market which runs from May 12th to 23rd.
17 December 2015
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
01 October 2008
Accolades For Selling Tourist Ireland Abroad
The hard work of those who market Ireland as a tourist destination abroad has been recognised. Tourism Ministers from Northern Ireland and the Republic of Ireland joined forces for the inaugural, 'Ambassadors for Tourism Awards' this week.
Accolades For Selling Tourist Ireland Abroad
The hard work of those who market Ireland as a tourist destination abroad has been recognised. Tourism Ministers from Northern Ireland and the Republic of Ireland joined forces for the inaugural, 'Ambassadors for Tourism Awards' this week.
01 February 2018
Irish Film Industry Blighted By Precarious Work And Unaccredited Training - SF
Precarious work and unaccredited training are "blighting the Irish film industry", Sinn Féin spokesperson on Culture and the Arts Peadar Tóibín has said.
Irish Film Industry Blighted By Precarious Work And Unaccredited Training - SF
Precarious work and unaccredited training are "blighting the Irish film industry", Sinn Féin spokesperson on Culture and the Arts Peadar Tóibín has said.
-
Ireland WeatherToday:Scattered sleet and snow showers will turn increasingly heavy and more frequent in the afternoon across the north. Largely dry with sunny spells in the south, but showers spreading here towards the end of the day. Maximum temperature 4 °C.Tonight:Frequent, often heavy showers of rain, sleet and snow will affect most parts this evening and overnight, but are likely to be most frequent across the northeast. Minimum temperature -1 °C.
