Menu
25/10/2011
Dublin Theatre Rebranded In €4.3m Deal
Dublin Grand Canal Theatre, only recently opened, will be re-branded next year after signing a new sponsorship deal.
The 18-month-old arts centre will be renamed the Bord Gais Energy Theatre. The energy provider will invest millions in advertising for the theatre as part of a six-year partnership.
All tickets and adverts will have Bord Gias name on them and it is estimated that the deal has a media value of €4.5m.
Mike Adamson, Chief Executive of Live Nation, the company behind Grand Canal Theatre, said he is confident the partnership will be innovative.
"The Grand Canal Theatre has only been in existence for 18 months and has already established itself as an important national asset with something to offer people from all walks of life," he said.
Bord Gais Chief Executive Officer John Mullins said the sponsorship will be a key pillar in the provider's marketing strategy.
"The expense of acquiring new customers is a significant cost to our business and to address this we must seek ways to encourage our customers to stay with us for longer by offering them compelling benefits that differentiate us from our competitors," he said.
The energy provider hopes to boost customer retention by rewarding loyal consumers with tickets to the theatre.
(LB/BMcC)
The 18-month-old arts centre will be renamed the Bord Gais Energy Theatre. The energy provider will invest millions in advertising for the theatre as part of a six-year partnership.
All tickets and adverts will have Bord Gias name on them and it is estimated that the deal has a media value of €4.5m.
Mike Adamson, Chief Executive of Live Nation, the company behind Grand Canal Theatre, said he is confident the partnership will be innovative.
"The Grand Canal Theatre has only been in existence for 18 months and has already established itself as an important national asset with something to offer people from all walks of life," he said.
Bord Gais Chief Executive Officer John Mullins said the sponsorship will be a key pillar in the provider's marketing strategy.
"The expense of acquiring new customers is a significant cost to our business and to address this we must seek ways to encourage our customers to stay with us for longer by offering them compelling benefits that differentiate us from our competitors," he said.
The energy provider hopes to boost customer retention by rewarding loyal consumers with tickets to the theatre.
(LB/BMcC)
Related Irish News Stories
Click here for the latest headlines.
30 August 2011
First Night Success of Best Musical In Dublin
Fans flocked to Dublin's Grand Canal Theatre in a first night crowd last night. Following a successful run in Belfast's Grand Opera House, Dancing Shoes: The George Best Story opened last night in the Dublin theatre. Nearly 40,000 people saw the show over its two runs at the Belfast Grand Opera House.
First Night Success of Best Musical In Dublin
Fans flocked to Dublin's Grand Canal Theatre in a first night crowd last night. Following a successful run in Belfast's Grand Opera House, Dancing Shoes: The George Best Story opened last night in the Dublin theatre. Nearly 40,000 people saw the show over its two runs at the Belfast Grand Opera House.
03 November 2014
New Facebook HQ Opens In Dublin
Facebook's new EMEA headquarters has been officially opened at Grand Canal Square in Dublin. Taoiseach Enda Kenny attended the ceremony and was joined by Sonia Flynn, Managing Director of Facebook Ireland. The HQ building covers around 120,000 sq ft and is situated in the capital's 'Silicon Docks' area.
New Facebook HQ Opens In Dublin
Facebook's new EMEA headquarters has been officially opened at Grand Canal Square in Dublin. Taoiseach Enda Kenny attended the ceremony and was joined by Sonia Flynn, Managing Director of Facebook Ireland. The HQ building covers around 120,000 sq ft and is situated in the capital's 'Silicon Docks' area.
09 December 2013
Woman Stabbed In Dublin
A woman has been stabbed in Dublin City Centre. The incident happened near a hostel close to Store Street according to Gardaí. DART services have been suspended between Grand Canal Dock and Connolly as Garda investigate the incident.
Woman Stabbed In Dublin
A woman has been stabbed in Dublin City Centre. The incident happened near a hostel close to Store Street according to Gardaí. DART services have been suspended between Grand Canal Dock and Connolly as Garda investigate the incident.
28 October 2011
Rail Services Disrupted In Flood Aftermath
Serious disruption is set to hit rail services on the southside of Dublin and further along the east coast. Irish Rail has said the severe flooding earlier this week damaged the ground around a pier at the Dodder Bridge, and it has had to close the line between Grand Canal Dock and Sydney Parade.
Rail Services Disrupted In Flood Aftermath
Serious disruption is set to hit rail services on the southside of Dublin and further along the east coast. Irish Rail has said the severe flooding earlier this week damaged the ground around a pier at the Dodder Bridge, and it has had to close the line between Grand Canal Dock and Sydney Parade.
09 August 2010
Trinity Drama School Building 'Takes Off'
A new Dublin academy for the dramatic arts being funded by Ryanair's founder has this month moved a stage closer. After plans were approved in April, the work has now gone to the tendering stage with a list of contractors bidding for the project at Dublin's Trinity College.
Trinity Drama School Building 'Takes Off'
A new Dublin academy for the dramatic arts being funded by Ryanair's founder has this month moved a stage closer. After plans were approved in April, the work has now gone to the tendering stage with a list of contractors bidding for the project at Dublin's Trinity College.
-
Ireland WeatherThis Evening and Tonight:It will be cloudy with a spell of heavy rain pushing south through late evening and the early hours, soon followed by some clear spells. Minimum temperature 6 °C.
