07/02/2012

Rooster Potatoes Promoted At International Trade Fair

Six Irish potato marketing companies are participating at the world's leading trade fair for the fresh fruit and vegetable industry this week.

Bord Bia, in association with the Irish Potato Federation, is organising and coordinating an Irish stand at Fruit Logisitica, which attracted 400 exhibitors, and 56,000 trade and retail visitors from 132 countries in 2011. This will be the first time that Irish grown Rooster potatoes will be promoted at a European trade fair. Mr. Shane McEntee T.D., Minister of State at the Department of Agriculture, Food and the Marine will attend the trade fair later this week to meet with participating companies and increase the profile of this initiative.

Mike Neary, Horticulture Manager, Bord Bia welcomed the Irish potato industry's presence at the event. "Following the successful exporting of potatoes to Eastern Europe last season of approximately 70,000 tons, the industry was keen to strengthen and build on existing market contacts and to find potential new buyers across a wide range of countries for Irish grown Rooster potatoes. We have undertaken a pre-event trade marketing and awareness campaign to promote the Irish potato industry's presence at this high profile event including targeting over 60 key influential foreign buyers to visit the 'Taste Ireland' stand."

(CD/GK)

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