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08/03/2013
Alcohol Consumption Falls
Alcohol consumption in Ireland has dropped.
A paper commissioned by the Drinks Industry Group of Ireland (DIGI) shows a by 12.5% dip between 2007 and 2012.
Consumption has fallen by 19.1% since consumption levels peaked in 2001.
The current average consumption levels are at 11.681 litres of alcohol per adult per annum (lpa).
The Chairperson of DIGI and Diageo’s European Corporate Relations Director, Peter O’Brien said: "Weakness in the domestic economy and the continued pressure on discretionary income are clearly having a negative effect on the drinks sector.
"In addition there has been a substantial societal shift in many areas leading to reduced alcohol consumption, increasingly we are seeing people opting to dine out, and people are choosing to enjoy alcohol as an accompaniment to food. Education initiatives, like the drinkaware.ie programme, have been responsible for promoting the responsible use of alcohol, while at the same time challenging anti-social drinking behaviours."
(GK)
A paper commissioned by the Drinks Industry Group of Ireland (DIGI) shows a by 12.5% dip between 2007 and 2012.
Consumption has fallen by 19.1% since consumption levels peaked in 2001.
The current average consumption levels are at 11.681 litres of alcohol per adult per annum (lpa).
The Chairperson of DIGI and Diageo’s European Corporate Relations Director, Peter O’Brien said: "Weakness in the domestic economy and the continued pressure on discretionary income are clearly having a negative effect on the drinks sector.
"In addition there has been a substantial societal shift in many areas leading to reduced alcohol consumption, increasingly we are seeing people opting to dine out, and people are choosing to enjoy alcohol as an accompaniment to food. Education initiatives, like the drinkaware.ie programme, have been responsible for promoting the responsible use of alcohol, while at the same time challenging anti-social drinking behaviours."
(GK)
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