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04/06/2013
Food Advertising Banned During Children's TV
The advertising of foods high in fat, salt and sugar is to be ban from television during children's TV programming, the Broadcasting Authority of Ireland (BAI) has ruled.
Alongside this, restrictions on the volume of advertising will be introduced after 18:00, with ads for these food types being restricted to not more than 20% of the TV advertising time.
Cheese is the only food group to avoid the restriction, following lobbying, however, the product advert will have to contain an on-screen message.
The BAI said that while cheese is high in fat, other health benefits of the food were considered.
The restrictions will come into force from September 02.
(MH/CD)
Alongside this, restrictions on the volume of advertising will be introduced after 18:00, with ads for these food types being restricted to not more than 20% of the TV advertising time.
Cheese is the only food group to avoid the restriction, following lobbying, however, the product advert will have to contain an on-screen message.
The BAI said that while cheese is high in fat, other health benefits of the food were considered.
The restrictions will come into force from September 02.
(MH/CD)
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Ireland WeatherToday:Scattered showers of rain, sleet and, over hills, snow in the morning with sunny spells, the best of these in the south. The showers dying out this afternoon with increasing amounts of sunshine. Occasionally fresh westerly or northwesterly winds easing. Maximum temperature 6 °C.Tonight:Clear start with a fairly widespread frost developing. Increasing cloud brings occasionally heavy rain overnight, preceded, especially over western hills, briefly by snow. Occasional southeasterly gales, severe near coasts, developing. Minimum temperature -2 °C.
