Menu
21/08/2013
UK Ad Criticising The FSAI Banned
An advert issued in Britain by supermarket Iceland, which criticises the Food Safety Authority of Ireland (FSAI), has been banned by the UK's Advertising Standards Authority (ASA).
The ad, which ran in UK newspapers, claimed that method used by the FSAI to test for horse meat was not certified. The FSAI had reported that it had found equine DNA in two of Iceland's burgers.
The 'Food You Can Trust' ad went on to claim that the supermarkets own tests, carried out on the same batch of meat by two independent laboratories, found no traces of horse meat in the products.
It is understood that following publication of the advert the FSAI contact Iceland with concerns over its contents, with the supermarket subsequently amending the ad.
While the ASA acknowledged that the advert had been amended, it ruled that it must not appear again.
(MH/CD)
The ad, which ran in UK newspapers, claimed that method used by the FSAI to test for horse meat was not certified. The FSAI had reported that it had found equine DNA in two of Iceland's burgers.
The 'Food You Can Trust' ad went on to claim that the supermarkets own tests, carried out on the same batch of meat by two independent laboratories, found no traces of horse meat in the products.
It is understood that following publication of the advert the FSAI contact Iceland with concerns over its contents, with the supermarket subsequently amending the ad.
While the ASA acknowledged that the advert had been amended, it ruled that it must not appear again.
(MH/CD)
Related Irish News Stories
Click here for the latest headlines.
06 March 2014
Ten Food Premises Forced To Close In February
The Food Safety Authority of Ireland (FSAI) has reported that ten Closure Orders and four Prohibition Orders were served on food businesses during the month of February for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the EC (Official Control of Foodstuffs) Regulations, 2010.
Ten Food Premises Forced To Close In February
The Food Safety Authority of Ireland (FSAI) has reported that ten Closure Orders and four Prohibition Orders were served on food businesses during the month of February for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the EC (Official Control of Foodstuffs) Regulations, 2010.
11 February 2013
Eight Enforcement Orders Served On Food Firms In January
The Food Safety Authority of Ireland (FSAI) today stated that seven Closure Orders and one Prohibition Order were served on food businesses during the month of January for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the EC (Official Control of Foodstuffs) Regulations, 2010.
Eight Enforcement Orders Served On Food Firms In January
The Food Safety Authority of Ireland (FSAI) today stated that seven Closure Orders and one Prohibition Order were served on food businesses during the month of January for breaches of food safety legislation, pursuant to the FSAI Act, 1998 and the EC (Official Control of Foodstuffs) Regulations, 2010.
30 January 2013
Silvercrest Lose Tesco Contract
Supermarket chain Tesco has dropped meat supplier Silvercrest following the discovery of horse DNA in beef burgers. Tesco said Silvercrest had used meat aquired from non-approved suppliers, adding that the “breach of trust (was) too great”. They went on to say that they will also introduce a system to DNA test its meat products.
Silvercrest Lose Tesco Contract
Supermarket chain Tesco has dropped meat supplier Silvercrest following the discovery of horse DNA in beef burgers. Tesco said Silvercrest had used meat aquired from non-approved suppliers, adding that the “breach of trust (was) too great”. They went on to say that they will also introduce a system to DNA test its meat products.
08 February 2013
FSAI Issues Warning Over Findus Beef Lasagne
The Food Standards Authority of Ireland (FSAI) is urging customers who bought Findus beef lasagne not to eat them. The product was found to contain up to 100% horse meat. In a statement the FSAI said: "The products have been withdrawn from sale from Tesco stores in Ireland, but may also be on sale in independent retail shops.
FSAI Issues Warning Over Findus Beef Lasagne
The Food Standards Authority of Ireland (FSAI) is urging customers who bought Findus beef lasagne not to eat them. The product was found to contain up to 100% horse meat. In a statement the FSAI said: "The products have been withdrawn from sale from Tesco stores in Ireland, but may also be on sale in independent retail shops.
11 June 2008
IFA Mounts Protest At Lidl Supermarket
The Irish Farmers Association has picketing a Lidl supermarket in Co Kildare as part of a protest over the sale of imported pig meat. The protest - on Wednesday - is the latest in a growing row over retailers refusal to use home grown produce, and instead importing cheaper fare from abroad.
IFA Mounts Protest At Lidl Supermarket
The Irish Farmers Association has picketing a Lidl supermarket in Co Kildare as part of a protest over the sale of imported pig meat. The protest - on Wednesday - is the latest in a growing row over retailers refusal to use home grown produce, and instead importing cheaper fare from abroad.
-
Ireland WeatherThis Evening and Tonight:It will be cloudy with a spell of heavy rain pushing south through late evening and the early hours, soon followed by some clear spells. Minimum temperature 6 °C.
