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03/09/2014
Coca-Cola Remains Ireland's Top Brand
Coca-Cola remains the biggest selling brand in Ireland, retaining the position it has held for the last ten years, according to Checkout magazine.
The latest Checkout Top 100 Brands report put Avonmore Milk and Brennans Bread as the second and third biggest selling brands in the country.
Cadbury's Dairy Milk came fourth, ahead of Tayto at fifth, Lucozade at sixth, 7UP at seventh, Walkers at eighth, Jacob’s at ninth and Pampers tenth.
Over 6,500 brands from across 200 product classes are measured for the survey.
Numerous Irish brands have performed well in the grocery survey, with Pat The Baker rising eight places to 17th; Ballygowan up nine places to 31st; Glenisk up six places to 33rd; Flahavan’s up four places to 55th; Cully & Sully up 11 places to 80th and Clonakilty up 11 places to 87th.
"The Irish FMCG market remains challenging for retailers and brands," says Matt Clark, Commercial Director, Nielsen Ireland. "There are some positive signs that the European market is recovering, however Ireland still lags behind its counterparts. As a result it can be difficult to justify investment in brand building and maintaining awareness.
"However, investment in the tough times can lead to a competitive advantage as the market recovers, and being creative with your mix of activities can result in a more targeted approach."
(IT/CD)
The latest Checkout Top 100 Brands report put Avonmore Milk and Brennans Bread as the second and third biggest selling brands in the country.
Cadbury's Dairy Milk came fourth, ahead of Tayto at fifth, Lucozade at sixth, 7UP at seventh, Walkers at eighth, Jacob’s at ninth and Pampers tenth.
Over 6,500 brands from across 200 product classes are measured for the survey.
Numerous Irish brands have performed well in the grocery survey, with Pat The Baker rising eight places to 17th; Ballygowan up nine places to 31st; Glenisk up six places to 33rd; Flahavan’s up four places to 55th; Cully & Sully up 11 places to 80th and Clonakilty up 11 places to 87th.
"The Irish FMCG market remains challenging for retailers and brands," says Matt Clark, Commercial Director, Nielsen Ireland. "There are some positive signs that the European market is recovering, however Ireland still lags behind its counterparts. As a result it can be difficult to justify investment in brand building and maintaining awareness.
"However, investment in the tough times can lead to a competitive advantage as the market recovers, and being creative with your mix of activities can result in a more targeted approach."
(IT/CD)
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Over 220 Jobs To Be Cut By Chocolate Manufacturers
More than 220 jobs are to be lost at three Mondelez Ireland sites. The company, which owns Cadbury and chewing gum brand Trident, is to close a production plant in Tallaght in Dublin, with the loss of 45 jobs. A further 160 jobs are to go at chocolate manufacturing plants in Coolock, Dublin, and in Rathmore, Co Kerry.
Over 220 Jobs To Be Cut By Chocolate Manufacturers
More than 220 jobs are to be lost at three Mondelez Ireland sites. The company, which owns Cadbury and chewing gum brand Trident, is to close a production plant in Tallaght in Dublin, with the loss of 45 jobs. A further 160 jobs are to go at chocolate manufacturing plants in Coolock, Dublin, and in Rathmore, Co Kerry.
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High Pharmaceutical Prices Slammed
Labour Phil Prendergast MEP has announced her disappointment at the conclusions of the ESRI Report on Pharmaceutical Prices in Ireland. She said: "The price of pharmaceuticals in Ireland has always been a source of concern, but this is particularly the case when people are struggling with higher levels of personal debt.
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Union Raise Concerns Over Pupil Teacher Ratio
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Ireland WeatherToday:Scattered showers of rain, sleet and, over hills, snow in the morning with sunny spells, the best of these in the south. The showers dying out this afternoon with increasing amounts of sunshine. Occasionally fresh westerly or northwesterly winds easing. Maximum temperature 6 °C.Tonight:Clear start with a fairly widespread frost developing. Increasing cloud brings occasionally heavy rain overnight, preceded, especially over western hills, briefly by snow. Occasional southeasterly gales, severe near coasts, developing. Minimum temperature -2 °C.
