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09/02/2015
US Irish Beef Ban Lifted
Irish beef is to be sold in America for the first time in 17 years as part of a trade mission by the Department of Agriculture to encourage the lifting of an EU-wide ban.
Minister for Agriculture, Food and the Marine Simon Coveney is in New York today as part of a promotional tour to mark the launch of Irish beef in the US.
"This week is about building on the momentum of the recent announcement that Irish beef is the only European beef approved for sale in the US," he said. "Today in New York is the first day of our three-city promotional tour and it’s fitting that we start here in a city with a reputation for high quality food but also with deep links with Ireland. Our key aim is to build awareness and generate excitement about Irish beef among trade buyers and opinion formers."
Bord Bia Chief Executive Aidan Cotter said: "Our 16 year absence from the US market provides us with a blank canvas on which to write the story of Irish beef for an expectant audience. We will concentrate our immediate attention on the North East, Mid West and South East regions with a primary focus on specialist meat distributors, fine dining chefs and premium grocery chain buyers."
(IT/CD)
Minister for Agriculture, Food and the Marine Simon Coveney is in New York today as part of a promotional tour to mark the launch of Irish beef in the US.
"This week is about building on the momentum of the recent announcement that Irish beef is the only European beef approved for sale in the US," he said. "Today in New York is the first day of our three-city promotional tour and it’s fitting that we start here in a city with a reputation for high quality food but also with deep links with Ireland. Our key aim is to build awareness and generate excitement about Irish beef among trade buyers and opinion formers."
Bord Bia Chief Executive Aidan Cotter said: "Our 16 year absence from the US market provides us with a blank canvas on which to write the story of Irish beef for an expectant audience. We will concentrate our immediate attention on the North East, Mid West and South East regions with a primary focus on specialist meat distributors, fine dining chefs and premium grocery chain buyers."
(IT/CD)
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