Menu
10/09/2015
Tourism Ireland Launches New Campaign
A new €12m seasonal tourism campaign has been launched by Tourism Ireland and Minister for Transport, Tourism and Sport, Paschal Donohoe.
The autumn promotional campaign aims to boost late-season tourism, with the September to December period accounting for up to 30% of Ireland's annual overseas tourism business.
The campaign will highlight the many festivals and events taking place around the island this autumn – from the Dublin Theatre Festival to the Bram Stoker Festival, Culture Night, the Ulster Bank Belfast International Arts Festival, Wexford Festival Opera, Savour Kilkenny Food Festival, The Outing, Cork Jazz Festival and the Galway International Oyster and Seafood Festival. Tourism Ireland will also continue to highlight Yeats2015 and ID2015 (the year of Irish design) – taking every opportunity to leverage the tourism benefits of these year-long celebrations.
MinisterDonohoe said: "I am delighted to launch Tourism Ireland's Autumn marketing campaign. CSO figures for the period to the end of July showed that we had increased the number of overseas visitors coming to Ireland by over 12% compared to 2014.
"In fact, the results represented the highest ever number of visitors to Ireland in that first seven month period. The autumn campaign which will roll out in all of our main target overseas markets should ensure that the momentum is maintained and that 2015 will be a record year for Irish tourism.
"For the longer term, earlier this year the Government published a policy statement 'People, Place and Policy – Growing Tourism to 2025' and this week the second meeting of the new Tourism Leadership Group took place. The Group will drive the targets set out in the policy statement and we are now working on a detailed action plan to ensure that the strong tourism performance is maintained in the years ahead."
(MH/CD)
The autumn promotional campaign aims to boost late-season tourism, with the September to December period accounting for up to 30% of Ireland's annual overseas tourism business.
The campaign will highlight the many festivals and events taking place around the island this autumn – from the Dublin Theatre Festival to the Bram Stoker Festival, Culture Night, the Ulster Bank Belfast International Arts Festival, Wexford Festival Opera, Savour Kilkenny Food Festival, The Outing, Cork Jazz Festival and the Galway International Oyster and Seafood Festival. Tourism Ireland will also continue to highlight Yeats2015 and ID2015 (the year of Irish design) – taking every opportunity to leverage the tourism benefits of these year-long celebrations.
MinisterDonohoe said: "I am delighted to launch Tourism Ireland's Autumn marketing campaign. CSO figures for the period to the end of July showed that we had increased the number of overseas visitors coming to Ireland by over 12% compared to 2014.
"In fact, the results represented the highest ever number of visitors to Ireland in that first seven month period. The autumn campaign which will roll out in all of our main target overseas markets should ensure that the momentum is maintained and that 2015 will be a record year for Irish tourism.
"For the longer term, earlier this year the Government published a policy statement 'People, Place and Policy – Growing Tourism to 2025' and this week the second meeting of the new Tourism Leadership Group took place. The Group will drive the targets set out in the policy statement and we are now working on a detailed action plan to ensure that the strong tourism performance is maintained in the years ahead."
(MH/CD)
Related Irish News Stories
Click here for the latest headlines.
17 December 2015
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
19 October 2015
Cork Needs Tourism Initiative Like Dublin - FG
A dedicated tourism brand needs to be developed to promote and sell Cork, Fine Gael TD for Cork South Central, Jerry Buttimer, has said. Deputy Buttimer made the call following the announcement of a new branded tourism initiative for Dublin.
Cork Needs Tourism Initiative Like Dublin - FG
A dedicated tourism brand needs to be developed to promote and sell Cork, Fine Gael TD for Cork South Central, Jerry Buttimer, has said. Deputy Buttimer made the call following the announcement of a new branded tourism initiative for Dublin.
04 March 2015
Funding Announced For Local Festivals
More than €550,000 has been set aside for a number of local festivals and events throughout Ireland this year. The funding, announced by Minister of State for Tourism and Sport, Michael Ring TD, will see 187 local events benefit from a share of €564,000 from Fáilte Ireland.
Funding Announced For Local Festivals
More than €550,000 has been set aside for a number of local festivals and events throughout Ireland this year. The funding, announced by Minister of State for Tourism and Sport, Michael Ring TD, will see 187 local events benefit from a share of €564,000 from Fáilte Ireland.
07 April 2014
€1.3m Fund For Festivals And Events Unveiled
More than €1.3m in Fáilte Ireland funding has been set aside for 29 festivals and events being held across Ireland this year. They include the Cork International Choral Festival, the Great Limerick Run, Listowel Writer's Week, Galway Arts Festival and the Rory Gallagher International Tribute Festival.
€1.3m Fund For Festivals And Events Unveiled
More than €1.3m in Fáilte Ireland funding has been set aside for 29 festivals and events being held across Ireland this year. They include the Cork International Choral Festival, the Great Limerick Run, Listowel Writer's Week, Galway Arts Festival and the Rory Gallagher International Tribute Festival.
09 January 2014
Irish Tourism Industry Remains Confident
Confidence in the Irish tourism industry about its prospects for the year ahead is at its highest level for many years with almost all accommodation providers in the sector expecting to increase or maintain business in 2014.
Irish Tourism Industry Remains Confident
Confidence in the Irish tourism industry about its prospects for the year ahead is at its highest level for many years with almost all accommodation providers in the sector expecting to increase or maintain business in 2014.
-
Ireland WeatherToday:Gale, coastal severe gale, northwest winds ease from late afternoon. Scattered showers will fall as snow over the hills at first, becoming isolated from mid-afternoon. Maximum temperature 7 °C.Tonight:Showers, scattered in the evening, will clear by midnight leaving the night dry with clear spells. Cloud will spread east towards morning. Minimum temperature 2 °C.
