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16/10/2015
New Dublin Tourism Campaign Launched
A new €1m tourism marketing campaign for Dublin has been launched by Minister for Transport, Tourism and Sport, Paschal Donohoe.
The new campaign aims to reposition the city and county as a destination and secure its appeal to overseas visitors for the long-term future.
Funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the marketing campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn.
Speaking at a launch event in Croke Park, Minister Donohoe said: "We all know that this year was a really good year for tourism in Dublin with the city thronged with tourists and our hotels full throughout the summer. However, we need to look to Dublin's long-term appeal and to guarantee that, whatever happens in external markets or however currencies fluctuate, Dublin continues to attract visitors and compete with other city destinations overseas.
"What we have here in Dublin is unique. We have a young, vibrant, happening city with a rich culture and heritage which is nestled between the wide open spaces of Dublin Bay and the Dublin mountains. There is no point, however, in being Europe's best kept secret and I very much welcome this new campaign to reposition the city and county and ensure that its unique appeal cuts through in the international marketplace."
(MH)
The new campaign aims to reposition the city and county as a destination and secure its appeal to overseas visitors for the long-term future.
Funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the marketing campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn.
Speaking at a launch event in Croke Park, Minister Donohoe said: "We all know that this year was a really good year for tourism in Dublin with the city thronged with tourists and our hotels full throughout the summer. However, we need to look to Dublin's long-term appeal and to guarantee that, whatever happens in external markets or however currencies fluctuate, Dublin continues to attract visitors and compete with other city destinations overseas.
"What we have here in Dublin is unique. We have a young, vibrant, happening city with a rich culture and heritage which is nestled between the wide open spaces of Dublin Bay and the Dublin mountains. There is no point, however, in being Europe's best kept secret and I very much welcome this new campaign to reposition the city and county and ensure that its unique appeal cuts through in the international marketplace."
(MH)
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