Menu
05/01/2016
Phase Two Of Star Wars Tourism Campaign Launched
Phase two of Tourism Ireland's Star Wars themed has been launched with a 'behind-the-scenes' film.
Minister for Transport, Tourism and Sport, Paschal Donohoe TD, welcomed the launch of the campaign, which targets fans of the science fiction franchise around the world. It involves a specially-commissioned 'behind-the-scenes' film, created during filming in 2014 on Skellig Michael.
Tourism Ireland commissioned Lucasfilm – the company which produced Star Wars: The Force Awakens – to create the short film, in which Star Wars director JJ Abrams and other crew members discuss why they chose this special location for filming. Tourism Ireland will share the film in 14 different markets – including Britain, the United States, Canada, Germany, France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It will be shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland's digital audience of 600+ million around the world.
Minister Donohoe said: "Star Wars: The Force Awakens has been the most anticipated and publicity generating movie for years. The fact that Skellig Michael features in all its glory brings the dramatic scenery of Co Kerry and the broader Wild Atlantic Way to an audience of potentially hundreds of millions of people.
"By the end of November 2015, we had surpassed our best ever year on record for the number of overseas visitors. We are determined to build on that, recognising the role tourism has to play in strengthening our economic recovery. Tourism Ireland's Phase 2 of its Star Wars campaign will further promote Ireland's tourism offering, encouraging even more people to travel to Ireland in 2016 and beyond."
Niall Gibbons, CEO of Tourism Ireland, added: "Star Wars: The Force Awakens has been breaking box office records around the world, bringing the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere. I would like to thank the Irish Film Board and the Department of Arts, Heritage and the Gaeltacht for their help in maximising this truly unique opportunity for Ireland. Tourism Ireland is taking every opportunity to capitalise on the publicity around the film, to help whet peoples' appetites to come and visit."
(MH/LM)
Minister for Transport, Tourism and Sport, Paschal Donohoe TD, welcomed the launch of the campaign, which targets fans of the science fiction franchise around the world. It involves a specially-commissioned 'behind-the-scenes' film, created during filming in 2014 on Skellig Michael.
Tourism Ireland commissioned Lucasfilm – the company which produced Star Wars: The Force Awakens – to create the short film, in which Star Wars director JJ Abrams and other crew members discuss why they chose this special location for filming. Tourism Ireland will share the film in 14 different markets – including Britain, the United States, Canada, Germany, France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It will be shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland's digital audience of 600+ million around the world.
Minister Donohoe said: "Star Wars: The Force Awakens has been the most anticipated and publicity generating movie for years. The fact that Skellig Michael features in all its glory brings the dramatic scenery of Co Kerry and the broader Wild Atlantic Way to an audience of potentially hundreds of millions of people.
"By the end of November 2015, we had surpassed our best ever year on record for the number of overseas visitors. We are determined to build on that, recognising the role tourism has to play in strengthening our economic recovery. Tourism Ireland's Phase 2 of its Star Wars campaign will further promote Ireland's tourism offering, encouraging even more people to travel to Ireland in 2016 and beyond."
Niall Gibbons, CEO of Tourism Ireland, added: "Star Wars: The Force Awakens has been breaking box office records around the world, bringing the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere. I would like to thank the Irish Film Board and the Department of Arts, Heritage and the Gaeltacht for their help in maximising this truly unique opportunity for Ireland. Tourism Ireland is taking every opportunity to capitalise on the publicity around the film, to help whet peoples' appetites to come and visit."
(MH/LM)
Related Irish News Stories
Click here for the latest headlines.
17 December 2015
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
Tourism Ireland Launch Star Wars-Focused Tourism Campaign
The release of Star Wars: The Force Awakens presents Tourism Ireland with a "truly unique opportunity" to highlight the South West and Ireland in 2016.
09 January 2014
Irish Tourism Industry Remains Confident
Confidence in the Irish tourism industry about its prospects for the year ahead is at its highest level for many years with almost all accommodation providers in the sector expecting to increase or maintain business in 2014.
Irish Tourism Industry Remains Confident
Confidence in the Irish tourism industry about its prospects for the year ahead is at its highest level for many years with almost all accommodation providers in the sector expecting to increase or maintain business in 2014.
01 December 2010
Rise In Inbound Tourism Targeted
The Irish Republic is hoping for a financial fillip from overseas - but not this time by way of an EC-funded bailout for the beleaguered economy. Instead, overseas tourism is being targeted for an increase in visitor numbers and in incoming revenue.
Rise In Inbound Tourism Targeted
The Irish Republic is hoping for a financial fillip from overseas - but not this time by way of an EC-funded bailout for the beleaguered economy. Instead, overseas tourism is being targeted for an increase in visitor numbers and in incoming revenue.
05 October 2016
SF Proposals On Tourism Are "Reckless And Irresponsible" - Troy
Sinn Féin's proposals for tourism in its alternative Budget 2017 are "reckless and irresponsible", according to Fianna Fáil's Spokesperson on Tourism, Robert Troy. Deputy Troy said plans by the party to increase the VAT rate on hotel beds are "dangerous" due to the "fragile state" of Ireland's tourism industry.
SF Proposals On Tourism Are "Reckless And Irresponsible" - Troy
Sinn Féin's proposals for tourism in its alternative Budget 2017 are "reckless and irresponsible", according to Fianna Fáil's Spokesperson on Tourism, Robert Troy. Deputy Troy said plans by the party to increase the VAT rate on hotel beds are "dangerous" due to the "fragile state" of Ireland's tourism industry.
19 October 2015
Cork Needs Tourism Initiative Like Dublin - FG
A dedicated tourism brand needs to be developed to promote and sell Cork, Fine Gael TD for Cork South Central, Jerry Buttimer, has said. Deputy Buttimer made the call following the announcement of a new branded tourism initiative for Dublin.
Cork Needs Tourism Initiative Like Dublin - FG
A dedicated tourism brand needs to be developed to promote and sell Cork, Fine Gael TD for Cork South Central, Jerry Buttimer, has said. Deputy Buttimer made the call following the announcement of a new branded tourism initiative for Dublin.
-
Ireland WeatherThis Evening and Tonight:Showers, scattered in the evening, will clear by midnight leaving the night dry with clear spells. Perhaps a touch of ground frost. Cloud will spread east towards morning. Minimum temperature 2 °C.
