How To Get Recommendations For Your Business In Northern Ireland

Would you trust a business, or recommendations from friends and family more?

All companies have a vested interest, as they are trying to sell a product. Customers know this. Thus, the best form of marketing is word of mouth, but that is not easy to get. Below, we discuss how you can find recommendations for your business in Northern Ireland.

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Affiliate Schemes

One way to get third-party recommendations is to set up an affiliate scheme. This is particularly useful if your business has premises in Northern Ireland but also conducts a lot of its sales online.

This type of scheme involves specialist affiliate marketers or social media account owners, who recommend your products. They may review it, do demonstrations, or include it in their blog posts and videos. When people click on the link to buy it, the marketer will get a percentage of any profit made. In some instances, they may be paid every time someone clicks the link.

Good affiliate marketers will be brutally honest. They build trust with their audience this way, so get your offerings perfect before sending them to marketers. A fantastic case study can be found in the online casino industry, where new players have helped swell the industry. Many of them have been introduced via the in-depth affiliate reviews available, ranking casino operators based on opening offers, and game choices.

Referral Schemes Referral schemes can be easier to set up than affiliate schemes, but just as lucrative. A referral scheme involves a current customer recommending a friend, family member, or colleague. When they do, they are rewarded.

For example, you may set up a referral scheme in which you ask customers to recommend an online service. If the first customer sets up an account, when they refer new people, you could credit them with a discount voucher. Many high street banks in Northern Ireland previously operated similar schemes, where you would get money in your account if you could get people to switch to their bank.

Testimonials

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Testimonials are another way to get recommendations for your business. They are comments or reviews from a third party. You often see them on websites and promotional materials.

The trick with testimonials is to use them sparingly. Do not put them all in one place, but dot them about your website, frequently and in small amounts. You can ask clients to provide them.

The problem with testimonials is that they can also be seen as biased. You would never put a bad review on promotional materials or your website. Thus, try to get ones that are placed on third-party review websites. For example, you may get your hotel reviewed on TripAdvisor or your plumbing business on CheckaTrade.

Google Business is also a good place to get third-party testimonials, but you need to invest in SEO for this to be fruitful. If you don't know how, it may be worth finding a third-party marketing agency in Northern Ireland to take care of this for you.

Getting recommendations for your business will produce better results than other forms of marketing. Northern Ireland is lucky enough to be a small area, so good news will travel fast. If you keep it up, it should snowball, bringing a healthy, long-term brand awareness for your business.