Irish Cereals Have More Fat And Sugar Than Other Euro States

A report by the Consumer's Association of Ireland has shown children's breakfast cereals can be up to 40% sugar, and are on average higher than the same product in other countries.

The survey found Kellogg's Coco Pops Coco Rocks contained almost 9% fat in Ireland, but only 1.3% fat in the Australian and New Zealand versions.

Rice Krispies were found to contain 13% here, but only 10% in most of the other 13 countries surveyed.

A spokesperson is reported to have called the report "alarmist", and said the survey was based on an average portion size of 100 grams, when the average child would eat no more than 30 to 40 grams per serving.

The variations are thought to be due to perceived differences in national tastes, but no comment has yet emerged as to why Ireland has such relatively high levels.

Among the products surveyed, Frosties contained the highest level of sugar, at 40 per cent, while Nestle Golden Nuggets had 38.7 per cent.

Rice Krispies had the lowest level of sugar, although relatively high levels of sodium.

However, all the products had low or acceptable levels of fat.

(DW)