Hollywood Lured To Ireland

Ireland is set to become a more competitive international location for film and TV production.

New changes will raise the profile of Ireland as an international film and television location and entice Hollywood productions to locate in Ireland.

Bord Scannán na hÉireann/the Irish Film Board (IFB) has welcomed improvements to Section 481 the Irish tax incentive for film and television, announced this month by the Minister for Arts, Sport and Tourism Martin Cullen.

The Section 481 incentive - which now extends to 2012 - has been amended in order to restore the competitiveness of Ireland as an international film and television location.

As a result of these amendments, Ireland is now in a position to offer an extremely attractive package to international producers who choose Ireland as a location, comparing favourably with international competitors.

The benefits of high levels of film and television production in Ireland will include increased international investment in the economy, increased employment in this sector, positive spin-off effects for promoting Ireland as a tourist location and the improvement of Ireland as an industrial location for all aspects of creative endeavours.

Commenting on this recommendation James Morris, Bord Scannán na hÉireann/the Irish Film Board Chairman said "With the introduction of these amendments the Minister for Arts, Sport and Tourism is signaling a clear vote of confidence in the industry to deliver not only on the immediate employment and overseas investments in the next twelve months but also on the long term potential for the industry to continue to grow."

Whilst Ireland has not attracted any major US features to film on location here this year, IFB-funded film and television projects contributed an estimated total of over €75 million to the Irish economy in 2008, showing a significant return on Government investment in this sector.

(BMcC)